A USPTO trademark search tool built for product naming
Searching the USPTO by hand is slow and easy to get wrong. NameSherpa automates the first pass: enter a product name, pick your Nice classes, and get live and pending federal marks, common-law market use, and a plain-English read on whether the name is worth pursuing.
Why manual USPTO searching fails naming teams
- Exact-spelling searches miss phonetic and visual variants like Lumina, Loomina and Luminaa.
- Picking the wrong Nice classes returns results that have nothing to do with your product.
- Dead and abandoned marks clutter results and hide the live ones that actually block you.
- Federal records say nothing about unregistered brands already selling on the open web.
- Repeating the whole process for twenty candidate names takes days, not minutes.
How the NameSherpa USPTO search tool works
Enter the name and product
Type the product name you are considering and describe what it will be sold as. No account setup beyond a free sign-in.
Select your Nice classes
Pick the exact USPTO trademark classes your goods fall into so results stay relevant to your category.
Automated USPTO screening
NameSherpa queries live and pending US federal marks in those classes and surfaces identical and closely similar hits with status and owner.
Common-law market check
The same run scans for products already selling under that name, so unregistered competitors do not slip through.
Digital footprint
Pro adds domain availability, social handle availability, and an SEO Search Visibility score from 1 to 100.
Read the verdict and export
You get a plain-English analysis of why the name is a strong or weak choice, and Pro users can export a PDF clearance report for counsel.
Screening one name vs. naming from scratch
Name Verification
You already have a candidate. Run it through USPTO, market-use and digital checks and get an analysis of why it is a strong or weak choice for your brand and category.
Check a nameGuided naming project
You need candidates. Build a brief, choose a naming strategy and guardrails, and get names that are screened before they ever reach your shortlist.
Start a projectFrequently asked questions
Is the USPTO trademark search free?
The USPTO's own search system is free. NameSherpa automates it: the free plan includes five Name Verification checks a month, each screening a name against live and pending federal marks in the classes you select. Pro removes the monthly limit.
Does a clean USPTO search mean the name is safe?
No. A clean federal search is a first-pass screen only. State registers, common-law rights from unregistered sellers, and likelihood-of-confusion analysis all matter. Have a qualified trademark attorney review before you file or launch.
Which trademark classes should I search?
Search the Nice classes covering the goods or services the name will identify, plus related classes sharing buyers or distribution channels. NameSherpa prompts you to choose those classes before it screens.
Can I screen a name I already have?
Yes. Name Verification takes any name you have already shortlisted and runs the same USPTO, market-use and digital checks, then explains what makes it a good or poor choice for your brand.
Run your first USPTO screen free
Five Name Verification checks a month on the free plan. Pro removes the limit and adds exportable clearance reports.