Generate and pre-screen product names before you pay a trademark attorney.
Fast, affordable first-pass clearance for consumer goods teams. NameSherpa builds a structured naming brief, generates candidates that actually fit the brand, then screens every one against live and pending US trademark records and products already selling on the open web — so conflicted names never reach your shortlist.
Six steps from blank page to defensible shortlist
Brand basics
Company URL, existing product names, and brand voice so new names fit your architecture.
Product & trademark classes
Describe the product and pick the exact USPTO Nice classes it belongs to.
Naming strategy
Choose from seven territories: descriptive, suggestive, compound, abstract, heritage, metaphorical, or non-English.
Guardrails
Cultural sensitivity, exclusions, style, length, and language rules you set.
USPTO + market screening
Every candidate checked against live and pending US marks in your classes, plus products already selling on the open web.
Digital footprint & shortlist
Pro-only domain availability, social handle availability, and SEO Search Visibility scoring (1-100) on every name; accept or reject to build your final shortlist.
Guardrails you set, enforced every round
Flag sensitivity to Indigenous cultures, cultural appropriation, religious or political references, regulated health claims and unintended meanings in other languages. Add your own exclusion list. Names that break a rule are never proposed.
Conflicts are removed, not just flagged
Any candidate with an identical live or pending US word mark — or that collides with a competitor product you listed — is filtered out of the shortlist and shown separately with the reason why.
Start free, upgrade when you're naming more
The free plan covers one full guided naming project, five Name Verification checks a month, and limited refining + round generation. Pro unlocks unlimited projects, checks and rounds, plus the full PDF / spreadsheet clearance reports you can hand to counsel.
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